Privacy Policy

Last updated: 20/09/2025

Introduction: Your Smile Hub (“we”, “our”, “us”) is committed to protecting the privacy of visitors to www.yoursmilehub.co.uk, as well as practices and individuals who provide us with personal data. This Privacy Policy explains how we collect, use, store, and safeguard personal information. By using Our Website, you agree to this Privacy Policy.

1. The personal data that we collect
1.1 We may collect, store, and use the following types of personal data:
(a) Information you provide when creating or managing a listing, such as practice name, contact details, services offered, website URL, and images;
(b) Information you provide when contacting us, including your name, email address, and phone number;
(c) Technical information automatically collected through cookies and similar technologies, such as IP address, browser type, and usage data;
(d) Any other personal data you voluntarily provide to us.
1.2 We do not collect or process patient information. Your Smile Hub does not require or store any sensitive personal data, including health details.

2. Purposes of processing and legal bases
2.1 We process your personal data for the following purposes and under the following legal bases:
(a) To publish and manage practice listings (performance of a contract);
(b) To provide information and respond to enquiries (legitimate interests and, where applicable, consent);
(c) To improve and personalise Our Website (legitimate interests);
(d) To comply with legal obligations (legal obligation);
(e) To send marketing communications, if you have opted in (consent).

3. Providing your personal data to others
3.1 We may disclose your personal data to:
(a) Service providers who support our operations, such as hosting, IT, and analytics providers;
(b) Professional advisers, including lawyers and accountants;
(c) Authorities where required by law, regulation, or court order.
3.2 We do not sell your personal data to third parties.

4. International transfers of your personal data
4.1 Your personal data is primarily stored within the United Kingdom or the European Economic Area (EEA). If your data is transferred outside these areas, we aim to ensure that appropriate safeguards are in place in accordance with data protection law.
4.2 We implement suitable technical and organisational measures to protect your personal data.
4.3 No method of transmission over the internet or electronic storage is completely secure; while we take all reasonable steps to protect your data, we cannot guarantee absolute security.

5. Retaining and deleting personal data
5.1 Personal data that we process for any purpose will not be kept for longer than necessary for that purpose.
5.2 We will retain personal data as follows:
(a) Practice listing data will be retained for as long as the listing remains active, and for a reasonable period thereafter;
(b) Enquiry data will be retained for up to six years;
(c) Technical data, such as cookies, will be retained in accordance with our Cookie Policy.
5.3 We may retain personal data where necessary to comply with a legal obligation or to protect our legal rights.

6. Your rights
6.1 Under data protection law, you have the following rights regarding your personal data:
(a) The right to access your personal data;
(b) The right to correct or update inaccurate or incomplete data;
(c) The right to erasure (“the right to be forgotten”);
(d) The right to restrict or limit the processing of your data;
(e) The right to object to processing;
(f) The right to data portability;
(g) The right to withdraw consent at any time, where applicable;
(h) The right to lodge a complaint with the Information Commissioner’s Office (ICO).

7. About cookies
7.1 Our Website uses cookies and similar technologies.
7.2 Cookies are used to:
(a) Enable essential website functionality;
(b) Analyse usage patterns and improve performance;
(c) Personalise your experience.
7.3 You can manage your cookie preferences through your browser settings.
7.4 For more information, please see our Cookie Policy.

8. Variation
8.1 We may revise this Privacy Policy from time to time. Any revisions will take effect immediately upon being published on Our Website. Your continued use of Our Website after such publication constitutes your acceptance of the revisions.

9. Contact Details
9.1 If you have any questions about this Privacy Policy or how we handle your personal information, please contact our Data Protection Officer using the contact form on Our Website.